Why Big Brands Invest in Music Strategy And You Should Too

From Starbucks to Sephora: The Power of Audio Global brands don’t leave music to chance. Starbucks uses calming acoustics to keep customers sipping. Sephora matches playlist energy to product categories. These aren’t random Spotify mixes these are meticulously curated sound environments crafted to drive behavior and brand loyalty. Audio Branding vs. Jukebox Playlists The difference? […]

The Psychology of Music in Branding: What Your Store Soundtrack Says About You

Sound = Identity Brands often obsess over logos, colors, and slogans—but what about the sound of the brand? Music plays a critical role in forming your brand’s personality. It speaks to customers before they even interact with your team. From the first note they hear when they walk in, your soundscape starts shaping their impression. […]

How Music Shapes Customer Experience in Retail

Music Isn’t Just a Vibe. It’s a Strategy Walk into any successful retail space, and there’s a good chance you’ll notice a curated soundtrack playing in the background. That’s not just a coincidence, it’s a calculated move. Retailers across the country are turning to music strategy to subtly influence customer behavior, build emotional connection, and […]