Why Big Brands Invest in Music Strategy And You Should Too

From Starbucks to Sephora: The Power of Audio

Global brands don’t leave music to chance. Starbucks uses calming acoustics to keep customers sipping. Sephora matches playlist energy to product categories. These aren’t random Spotify mixes these are meticulously curated sound environments crafted to drive behavior and brand loyalty.

Audio Branding vs. Jukebox Playlists

The difference? Intentionality. A strategic music plan accounts for:

• Time of day
• Target customer energy
• Emotional goal

Jukebox-style playlists miss the mark because they don’t align with your brand or your audience’s mindset.

ROI of a Sonic Brand

The data doesn’t lie:

• Music can influence spending by 9–18%
• 70% of customers say they feel more connected to a brand with a consistent sound
• Employee satisfaction increases with well-chosen music

Music strategy is low-cost, high-return marketing. It’s a vibe and a conversion tool.

Your Competitive Edge in a Noisy World

As physical retail competes with online convenience, every sensory detail matters. Don’t just play background music—make it your brand voice.