Why Big Brands Invest in Music Strategy And You Should Too

From Starbucks to Sephora: The Power of Audio Global brands don’t leave music to chance. Starbucks uses calming acoustics to keep customers sipping. Sephora matches playlist energy to product categories. These aren’t random Spotify mixes these are meticulously curated sound environments crafted to drive behavior and brand loyalty. Audio Branding vs. Jukebox Playlists The difference? […]